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About Us | CJ.com

About Us | CJ.com Deutsch English - UK Español Français Careers Contact Us Login Slice 1 Page 1 Created with Sketch. toggle menu Login Get Started Our Approach and Tech Innovations Our futureproof platform adapts to leverage new opportunities in the industry. Integration Partners and Tools We unlock continuing innovation by partnering with leaders in tech and data. CJ Affiliate Grow one connection at a time, at scale. CJ Influence Make your message count for more. CJ Leads Find and reach your missing markets. CJ Marketplaces Amplify your Amazon success, your way. Advertiser Achieve sustained growth and reach your target audience. Publisher Connect with the brands you know and love all in one place. Agency Working hand in hand to help drive client growth, advocacy, and retention. Influencer Earn seamlessly while promoting the products and services you enjoy. Fintech Publishers Begin partnering with renowned Fintech brands. Case Studies Brand success with our powerful solutions. What is Affiliate? Industry insights from decades of leadership. CJU Our annual client conference welcomes the industry to Santa Barbara. Blog Trends and best practices in affiliate and performance marketing. Events Where we’ll be. Join us! About Us Get Started About Us We make your efforts count, measurably and meaningfully. About Us We make your efforts count, measurably and meaningfully. Our Story

From helping to invent the affiliate industry, to performance marketing and what comes next, we’ve earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling service with a personal touch. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), leads the industry as the most established name in global performance marketing, specializing in affiliate marketing technology.

We’re the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.

As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. In an industry with much uncharted territory, trust a steady hand.

Trusted by the World’s Largest Brands Don’t just take our word for it. Check out our client case studies to see why 2X as many IR500 brands choose to work with us compared to our nearest competitor.

Advertisers Publishers Overview Leadership Accolades Learn More Executive Leadership CEO Santi Pierini As the global CEO of CJ, Santi brings extensive knowledge and experience in the affiliate industry, along with a talent for delivering innovative, platform-based solutions.

Before joining CJ in 2024, Santi led several performance marketing software companies known for their technological excellence and global reach. With a deep understanding of performance marketing, affiliate marketing, and partnerships, Santi possesses a keen grasp of performance and partnership marketplace dynamics.

Santi graduated with Honors and a BS in Computer Science from California Polytechnic State University-San Luis Obispo. He is currently based in Laguna Beach, CA.

Fun Facts: Favorite Travel Destination:
Amalfi Coast in Italy & North Shore of Oahu Favorite Quote:
“I'd rather regret the things I've done than regret the things I haven't done.” - Lucille Ball Hobbies:
Playing guitar in a local band and playing tennis SVP, Product & Automation Aruna Bhagtani As Senior Vice President of Product & Automation, Aruna leads a global team responsible for Product, User Experience,  Internal Automation, and Support Operations. Her team is dedicated to delivering innovative, performance-driven solutions that support a wide range of partnerships, from affiliates to creators to strategic business collaborations. By leveraging rich data assets, Aruna empowers clients to optimize their programs and drive measurable results across the entire partnership spectrum.

Aruna began her career as a software developer and later transitioned into technical sales engineering, selling enterprise solutions for the hospitality and attractions industry in the Middle East. Since joining CJ in 2011, she has grown into a pivotal figure in the company, ensuring CJ’s product offerings stay ahead of industry trends and continue to meet the evolving needs of all partners. Her combination of technical skills and business acumen has shaped her approach to product innovation and automation.

Aruna holds a bachelor's degree in computer science, graduating summa cum laude from National American University (South Dakota), and an MBA in International Business and Marketing from Madonna University (Michigan). Fun Facts: Favorite Travel Destination:
Japan On My Playlist:
Taylor Swift and lots of Eminem Best Advice Received:
“Get comfortable with not knowing,” a principle that has helped me lead through ambiguity and complexity. VP, Talent Anna Erinakis As the head of Human Resources & Recruitment, Anna finds great talent to join the CJ family and continues to support their development. Since joining CJ in 2010, Anna has held multiple positions across recruiting and human resources and has worked to find the right roles to fit the skillsets of candidates and to continue helping them thrive as CJ employees. 

Anna graduated from the University of California, Santa Barbara with a BA in History and Sociology, and later earned a certificate in Human Resource Management.

Fun Facts: Favorite Trip:
Crete, Greece Morning Motivation:
Coffee First Job:
Image Repository Auditor SVP, Client Strategy Kelly Merkel In her current role as SVP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ platform.

Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her clients' business through strategic initiatives, innovative solution adoption, and an intense focus on elevating her team’s performance. 

Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California. 

Fun Facts: Best Advice Received:
Assume innocence. Don't interpret others' negative behavior as a reflection of you. Most Hated Food:
Peanut Butter Family Tradition:
We play some pretty intense games of Uno every holiday. SVP, Business Transformation Jen Pena As Senior Vice President of Business Transformation, Jen drives change and transformation throughout CJ. This includes aligning teams on key initiatives and ensuring CJ's strategic direction evolves within the wider digital marketing industry.

Jen is a familiar face at CJ, having rejoined the company in December 2023 after initially joining in 2016. With over 20 years of experience in change management, communications, and employee engagement, Jen has served as a Talent and Human Resources leader across diverse industries, including fashion, retail, aerospace, cannabis, and digital marketing in both Influencer and Affiliate sectors.

She holds a Bachelor of Arts in Communication, Legal Institutions, Economics, and Government from American University in Washington DC and an MBA with a focus on Information Technology from Texas A&M University.

Fun Facts: Favorite Traditions:
Making fresh donuts and watching the Macy’s Day Parade on Thanksgiving morning. Morning Motivation:
As an early riser, I enjoy drinking coffee and relaxing in a quiet house. Hobbies:
I row (on the water whenever possible!) and cycle. SVP, Finance Heather Pilat Heather leads CJ's Global Finance team, responsible for FP&A, Accounting, payment, and billing functions across the CJ offices.  She took on this global role in 2021 and prior to that had been responsible for CJ's financial planning since 2007.

Since joining CJ in 1999, as part of Be Free, Heather has held multiple positions across the organization, including marketing, analytics, and product marketing.

Heather graduated Summa Cum Laude with a BS in Quantitative Methods and Marketing from Babson College.

Fun Facts: On My Playlist:
Audio books Favorite Travel Destination:
Munich, Germany First Job:
Working at a shoe store SVP, Marketing, Product Marketing & Brand Reynaldo Roman As Senior Vice President of Marketing, Product, and Brand, Reynaldo leads global teams to build effective revenue strategies. Tasked with transforming marketing into a revenue accelerator, he brings a product-focused approach to marketing operations and is known as the “Janitor in Chief” for his hands-on, collaborative style. 

With over 15 years in digital media, Reynaldo began his journey at Dotomi, where he pioneered dynamic personalization ad products and led the rebrand to Conversant. His career has seen him design campaigns for brands like P&G, McDonald’s, and Diageo, and expand Conversant’s reach across the UK, Germany, and France. Reynaldo also brought his strategic touch to Klarna, advancing retail media solutions before returning to CJ.

Back at CJ, Reynaldo focuses on customer-centric strategies and fosters cross-departmental collaboration to strengthen the company’s industry leadership. His diverse background in product design, creative direction, and theater-film production gives him a unique perspective on marketing, allowing him to build systems that balance operational rigor with design vision.

Reynaldo holds degrees in Theatre Production and Direction from the University of Puerto Rico and in Film & Video from Columbia College Chicago. He also holds an NN/g UX Management Certification. Fun Facts: On My Playlist:
Tsundere Twintails. I can't quite explain how I stumbled into this, but their playfulness and cuteness put me in a happy place. Best Advice Received:
“No bad choices, just different outcomes.” Favorite Quote:
"A camel is a horse designed by a committee.” SVP, Engineering Marin Sarbulescu As Vice President of Engineering, Marin oversees the team that's responsible for engineering our innovative ideas into reality. Marin joined CJ in 2021, bringing over 19 years of experience in building cutting-edge tech and world-class engineering teams. Marin’s proven ability to deliver creative technical solutions to business needs by bringing out the best in his teams enables us to continue to elevate CJ as the global performance marketing technology leader.

Marin is originally from Romania where he attended the Polytechnic University of Bucharest for Telecommunications with a focus on Forms, Images, and AI. He currently resides in Oceanside, CA.

Fun Facts: Best Advice Received:
Treat others the way they’d like to be treated. Favorite Quote:
“Do not go gentle into that good night.” – Dylan Thomas First Job:
Selling watermelons at age six Global Leadership SVP, EMEA Tobias Allgeyer As Senior Vice President, EMEA, Tobias is responsible for the CJ business in Germany, France, and the Nordics. He also manages cooperation for Eastern Europe and the MENA region.

Tobias joined CJ in 2010. Prior to joining CJ Tobias held various Senior Management roles on both the publisher and the network side.

Tobias graduated in Business Administration (SMB) from the University of Aalen.

Fun Facts: On My Playlist:
Helene Fischer (The German Taylor Swift) Morning Motivation:
My two kids, unfortunately they never need sleep... Favorite Traditions:
Raclette with the family on Christmas Eve SVP, UK & Ireland Linda O’Connell As Senior Vice President of CJ UK & Ireland, Linda oversees the management and growth of our UK business. She’s responsible for Client Development, Business Development, Corporate Development, and Business Operations & Excellence, and works closely with Publisher Development.

Linda joined CJ in 2005 as a Business Development Executive and eventually made the leap to Client Development where she worked her way up to our UK leadership team. She took on the role of VP, Corporate Development EU, transitioned to VP, Client Development UK a few years later, and is now the SVP of CJ UK & Ireland.

Linda received a BA in Economics and Spanish and a Master’s in Marketing from University College Dublin.

Fun Facts: First Job:
Helping with my neighbor’s catering company at a Michael Jackson concert. I’ve got some good stories… On My Playlist:
Coldplay, The Coronas (Irish band, check them out!), Calvin Harris, and Amy Winehouse Hobbies:
I love to play field hockey and play for a club in Dublin. I also started sea swimming in the (pretty cold) Irish Sea which is exhilarating or crazy if you ask my husband. Client Growth Leadership SVP, Sales & Business Development Sean Longman Sean leads the Business Development team responsible for the North America, Latin America, and Asia Pacific regions. Since joining CJ in 2008, Sean has held numerous positions across the organization, within Client Development, Media Services, and Corporate Development.

Sean attended California Polytechnic University San Luis Obispo, where he majored in International Business.

Fun Facts: On My Playlist:
Timmy Curran, Ziggy Marley, Matt Costa, Xavier Rudd Morning Motivation:
Pour-over coffee First Big Purchase:
Nintendo 8-bit, $89.99, I still remember! Mowed a lot of lawns. SVP, Finance Vertical Christopher McFarland Christopher oversees the Finance Vertical Team and is responsible for holistically aligning CJ’s approach and investment strategy with trends in the finance space. He engages with teams across the company to help financial advertisers optimize their relationship with CJ and create effective publisher connections.

Christopher joined CJ in 2020, bringing with him a wealth of knowledge from his experience in roles at financial institutions such as American Express and JPMorgan Chase where he focused on loyalty, partnerships, and strategy.

He graduated with a Bachelor of Science in Hospitality and Marketing from Cornell University.

Fun Facts: What’s on your music playlist?
David Guetta, The Killers, and hard rock workout remixes Favorite traditions:
Playing Heads Up (by Ellen DeGeneres) with my family during the holidays Hobbies:
Poker and writing SVP, Partnership Strategy & Solutions Sommer Urias As Senior Vice President of Client Strategy and Influencer Solutions, Sommer brings a wealth of experience and expertise to her role at CJ. She is responsible for spearheading the evolution of the company's strategy to ensure that CJ remains at the forefront of emerging trends and continues to lead the affiliate marketing industry into the future. In addition to her strategic responsibilities, Sommer also oversees CJ's partnerships with key industry players to build elevated and cohesive offerings for clients.

Sommer’s career at CJ began in 2007 as the receptionist in our Santa Barbara office. She worked her way up through Client Development, where she has been instrumental in helping shape CJ innovations with a data-first approach.

Sommer attended the University of California, Santa Barbara where she majored in Psychology.

Fun Facts: Hobbies:
Amateur sneakerhead Most Hated Food:
I'm allergic to spicy food Favorite Quote:
Men Lie. Women Lie. Numbers Don’t.

Awards

Our Accolades 7x Preferred Network by Advertisers and Publishers: 2013, 2014, 2015, 2016, 2017, 2018, 2019 1x Best Affiliate Network: 2019 Finalist

3x Top 500 Best Employers for Diversity (2019)
Top 200 Growth Champions (2017)
Top 25 Fast Tech (2017) 17x Top 100 Best Companies to Work For (2015, 2016, 2017, 2018, 2019)
Top 100 Best Top 50 Best Workplaces for Diversity (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Millennials (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Women (2015, 2016, 2017, 2018) 30x Global Affiliate Network of the Year (Bronze): 2025
Best Integrated Performance Marketing Campaign with Autodesk (Silver): 2025
Best Retail Performance Campaign with Revolve (Silver): 2025
Global Affiliate Network/SaaS of the Year: 2024
Best Client Development Team (High Commendation): 2024
Global Affiliate Network or Saas of the Year (High Commendation): 2023
Best Partnership (High Commendation): 2023
Best Programme Launch (High Commendation): 2023
Best Innovation (High Commendation): 2022
Together - We Solved That! (Winner): 2022
Best Affiliate Network (High Commendation): 2019, 2021
One to Watch: Gabby Schnaid, Sr. Client Development Manager, 2021
Best Performance Marketing Campaign - USA (Winner): 2018, 2020
Best Technology & Telecoms Campaign (Winner): 2020
Best Managed Affiliate Program – Western Europe (Winner): 2017, 2019
Best Influencer Campaign (High Commendation): 2018, 2019
Best Managed Affiliate Program - USA (Winner): 2019
Best Team in Performance Marketing (High Commendation): 2019
Best Technology & Telecoms Campaign (High Commendation): 2019
Industry Choice of Network (Winner): 2017, 2018
Best Use of Data (Winner): 2018
Best Full-Service Affiliate Network (High Commendation): 2018
Best Industry Collaboration (High Commendation): 2018
Best Managed Global Affiliate Program (High Commendation): 2018
Best Managed Affiliate Program – Western Europe (High Commendation): 2018
Best Managed Affiliate Program – Eastern Europe (Winner): 2017
Best Use of Data (High Commendation): 2017

1x Payment Systems 2015 (Winner)

1x Rachel Lines, Client Development Manager, CJ: 2023

1x Mayuresh Kshetramade, CEO, CJ: 2023

1x Gabrielle Pajer, Account Director, Influencer, CJ: 2023

1x Lizzy Mackay, Senior Publisher Development Manager, CJ: 2023

1x Best Places to Work for LGBTQ Equality (2017)

2x Best Relationship Management Tool (Bronze Winner): 2020
Best Relationship Management Tool (Silver Winner): 2019

1x #1 Affiliate Marketing Vendor: 2019

7x Consumer benefits Category with Dell Technologies + MACIF (Silver): 2025
Content Category with Withings (Bronze): 2025
Cashback Advantage (Bronze): 2024
Top Performer (Gold): 2023 
Consumer Benefits (Gold): 2023 
Conversion Optimisation (Silver): 2023 
Innovation Award (Winner): 2023 

7x Kelly Merkel, SVP, Publisher Development, CJ: 2021
Aayush Bagadiya, Client Services Analyst, CJ: 2020
Kate Knight, Director of Publisher Development, CJ: 2020
Siobhan Williamson, Business Operations Director, CJ: 2019
Victoria Prince, Client Development Manager, CJ: 2019
Jessica Woodbury, Director of Content Development, CJ: 2017
Owen Hancock, EU Head of Strategy, CJ: 2017

34x Best Use of Data and Insights (Gold Winner + The North Face): 2025
Best B2B Campaign (High Commendation): 2024
Best Influencer Marketing Campaign (High Commendation): 2024
Affiliate Network or SaaS of the Year (High Commendation): 2023
Industry Rising Star: Raman Gill, Business Development Manager, 2022
Global Excellence (Winner): 2021, 2022
Global Excellence (High Commendation): 2016
Best Program Launch or Migration (High Commendation): 2020, 2021, 2023
Best Lead Generation Campaign (Winner): 2021
Best Lead Generation Campaign (High Commendation): 2022
Best Travel & Leisure Campaign (High Commendation): 2017, 2018, 2019, 2021
Best Team in Performance Marketing (High Commendation): 2019, 2020
Best Use of Data (High Commendation): 2016, 2020, 2023
Best Managed Affiliate Program - Enterprise Level (High Commendation): 2020
Best Managed Affiliate Program (Winner): 2016, 2017, 2019
Best Team in Performance Marketing (Winner): 2018
Best Paid Search Campaign (Winner): 2018
Best Travel & Leisure Campaign (Winner): 2018
Best Use of Automation (High Commendation): 2018
Best Brand Engagement Campaign (High Commendation): 2018
Best Retail Campaign (Winner): 2017
Advertiser Innovation (Winner): 2016
Best in Retail (High Commendation): 2016

1x Victoria Pace, Senior Client Development Manager, CJ: 2023

3x Industry Rising Star - Lauren Mahurin, Client Development Manager (Winner): 2019
Network of the Year (Finalist): 2019
Best Performance Marketing Campaign (Finalist): 2019

1x Top 50 Influencer Marketing Industry Players:

Corinne Travis, Sr. Influencer Marketing Manager, CJ: 2019 14x Best Amazon campaign+ Partnerboost (Gold): 2025
Best Affiliate Programme Optimisation + Victoria's Secret (Silver): 2025
Best Full Funnel Strategy + Nike (Bronze): 2025
Sommer Urias, Industry Legend: 2025
Data-Driven Influencer Marketing Campaign (Gold): 2024 
Best Technology & Telecoms Partnership (Gold): 2024
Together - We Solved That! (Gold): 2024
Best Partnerships Team (Gold): 2024
Best Affiliate Program Optimization (Silver): 2024
Best Finance Partnership (Silver): 2024
Partnership of the Year (Silver): 2024
Best Platform for Partnership Success (Gold): 2023
Best Platform for Partnership Recruitment (Silver): 2022
Best Brand Engagement Campaign (Silver): 2022

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